Chapter 8: Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After

Example 8.1.

Volkswagen: Nick Drake, “Milky Way” (1999).

Example 8.2.

Mitsubishi: “Fun,” Wiseguys (2001).

Example 8.3.

Mitsubishi Eclipse: “Days Go By,” Dirty Vegas (2002).

Example 8.4.

Volkswagen: Ben Neill, “Nite, Nite” (2000).

Example 8.5.

Sting for Jaguar (2000).

Example 8.6.

Coors Light: “Love Songs” (2002).

Example 8.7.

Céline Dion for Chrysler Pacifica (2003).

Example 8.8.

Coca-Cola: “Real Compared to What” (2003).

Example 8.9.

Sprite: “Liquid Freedom” (2005).

Example 8.10.

Sprite ReMix: “Rethink” (2003).

Example 8.11.

Jason Harper’s Winning McDonald’s Remix (2008).

Example 8.12.

Gwen Stefani for Hewlett-Packard (2007).

Example 8.13.

Wrigley’s Doublemint Gum (2008).