Chapter 8: Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After Example 8.1. Volkswagen: Nick Drake, “Milky Way” (1999). Example 8.2. Mitsubishi: “Fun,” Wiseguys (2001). Example 8.3. Mitsubishi Eclipse: “Days Go By,” Dirty Vegas (2002). Example 8.4. Volkswagen: Ben Neill, “Nite, Nite” (2000). Example 8.5. Sting for Jaguar (2000). Example 8.6. Coors Light: “Love Songs” (2002). Example 8.7. Céline Dion for Chrysler Pacifica (2003). Example 8.8. Coca-Cola: “Real Compared to What” (2003). Example 8.9. Sprite: “Liquid Freedom” (2005). Example 8.10. Sprite ReMix: “Rethink” (2003). Example 8.11. Jason Harper’s Winning McDonald’s Remix (2008). Example 8.12. Gwen Stefani for Hewlett-Packard (2007). Example 8.13. Wrigley’s Doublemint Gum (2008).