Chapter 7: Consumption, Corporatization, and Youth in the 1980s Example 7.1. Pepsi-Cola: Michael Jackson, “Billie Jean” (1984). Example 7.2. Pepsi-Cola: Michael Jackson, “Bad” (1987). Example 7.3. Run-D.M.C.: “My Adidas” (1987). Example 7.4. Nike: The Beatles, “Revolution” (1987).