Chapter 6: The Discovery of Youth Example 6.1. 7 Up (1960). Example 6.2. “Pepsi. For Those Who Think Young” (early 1960s). Example 6.3. “Things Go Better with Coca-Cola,” the Limeliters (1964). Example 6.4. “Things Go Better with Coca-Cola,” Petula Clark (1966). Example 6.5. “Things Go Better with Coca-Cola,” Ray Charles (1967). Example 6.6. “Things Go Better with Coca-Cola,” Aretha Franklin (1968). Example 6.7. Example 6.8. Example 6.9. Pepsi-Cola, “Taste That Beats the Others Cold,” the Turtles. Courtesy of Anne Phillips. Example 6.10. Pepsi-Cola, “Taste That Beats the Others Cold,” the Four Tops. Courtesy of Anne Phillips. Example 6.11. “The Pepsi Generation” (1969). Example 6.12. Pepsi-Cola: “You’ve Got a Lot to Live,” Johnny Cash (1970). Example 6.13. Pepsi-Cola: “You’ve Got a Lot to Live,” B. B. King (1970). Example 6.14. Pepsi-Cola: “You’ve Got a Lot to Live,” Odetta (1970). Example 6.15. Pepsi-Cola: “You’ve Got a Lot to Live,” Tammy Wynette (1970). Example 6.16. Pepsi-Cola: “You’ve Got a Lot to Live,” Three Dog Night (1970). Example 6.17. Pepsi-Cola: “You’ve Got a Lot to Live,” B. J. Thomas (1971). Example 6.18. Pepsi-Cola: “You’ve Got a Lot to Live,” Roberta Flack (1971). Example 6.19. Coca-Cola: “Hilltop” (1971). Example 6.20. Yardley Black Label (1966). Example 6.21. Alka-Seltzer: “No Matter What Shape Your Stomach’s In” (1964). Example 6.22. Teaberry Gum: “The Teaberry Shuffle” (1960s). Example 6.23. Crocker Bank (1969). Example 6.24. “When You Say Budweiser, You’ve Said It All” (1970).