Chapter 4: Music, Mood, and Television: The Discovery and Use of Emotion in Advertising Music Example 4.1. “L-A-V-A” (1944). Example 4.2. Gillette: “To Look Sharp” (1953). Example 4.3. “My Beer Is Rheingold” (mid-1950s). Example 4.4. Ford: “Backseat Blues” (1958). Example 4.5. McDonald’s: Gladys Knight and the Pips, “You! You’re the One!” (mid-1970s). Example 4.6. McDonald’s: “You! You’re the One,” Sid Woloshin, Inc. (late 1970s). Example 4.7. U.S. Army: “Be All You Can Be” (1986). Example 4.8. Chevrolet: “Heartbeat of America” (1987).