THE SOUNDS OF CAPITALISM
Advertising, Music, and the Conquest of Culture


TIMOTHY D. TAYLOR

University of Chicago Press
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Examples, Chapters 4-6

Chapter 4: Music, Mood, and Television: The Discovery and Use of Emotion in Advertising Music



Example 4.1. “L-A-V-A” (1944).



Example 4.2. Gillette: “To Look Sharp” (1953).



Example 4.3. “My Beer Is Rheingold” (mid-1950s).



Example 4.4. Ford: “Backseat Blues” (1958).



Example 4.5. McDonald’s: Gladys Knight and the Pips, “You! You’re the One!” (mid-1970s).



Example 4.6. McDonald’s: “You! You’re the One,” Sid Woloshin, Inc. (late 1970s).



Example 4.7. U.S. Army: “Be All You Can Be” (1986).



Example 4.8. Chevrolet: “Heartbeat of America” (1987).




Chapter 5: The Industrialization and Standardization of Jingle Production



Example 5.1. “Standin’ on the Corner Watchin’ all the Fords Go By” (mid-1950s).




Example 5.2. Diet Pepsi: “Girl Watchers” radio commercial (September 1966).



Example 5.3. “Meow, Meow, Meow, Meow” (1976).



Example 5.4. Kodak: “Turn Around” (1961).




Example 5.5. Burger King: “Aren’t You Hungry?” (1981).



Example 5.6. Nabisco: Crispy Thins (2002).



Example 5.7. IBM: “Hip Hop Guys” (2002).



Example 5.8. IBM: “The Rockers” (2002).


Example 5.9. Snickers: “Happy Peanut Song” (2006).



Chapter 6: The Discovery of Youth



Example 6.1. 7 Up (1960).



Example 6.2. “Pepsi. For Those Who Think Young” (early 1960s).



Example 6.3. “Things Go Better with Coca-Cola,” the Limeliters (1964).



Example 6.4. “Things Go Better with Coca-Cola,” Petula Clark (1966).



Example 6.5. “Things Go Better with Coca-Cola,” Ray Charles (1967).



Example 6.6. “Things Go Better with Coca-Cola,” Aretha Franklin (1968).



Example 6.9. Pepsi-Cola, “Taste That Beats the Others Cold,” the Turtles. Courtesy of Anne Phillips.



Example 6.10. Pepsi-Cola, “Taste That Beats the Others Cold,” the Four Tops. Courtesy of Anne Phillips.



Example 6.11. “The Pepsi Generation” (1969).



Example 6.12. Pepsi-Cola: “You’ve Got a Lot to Live,” Johnny Cash (1970).



Example 6.13. Pepsi-Cola: “You’ve Got a Lot to Live,” B. B. King (1970).



Example 6.14. Pepsi-Cola: “You’ve Got a Lot to Live,” Odetta (1970).



Example 6.15. Pepsi-Cola: “You’ve Got a Lot to Live,” Tammy Wynette (1970).



Example 6.16. Pepsi-Cola: “You’ve Got a Lot to Live,” Three Dog Night (1970).



Example 6.17. Pepsi-Cola: “You’ve Got a Lot to Live,” B. J. Thomas (1971).



Example 6.18. Pepsi-Cola: “You’ve Got a Lot to Live,” Roberta Flack (1971).



Example 6.19. Coca-Cola: “Hilltop” (1971).



Example 6.20. Yardley Black Label (1966).



Example 6.21. Alka-Seltzer: “No Matter What Shape Your Stomach’s In” (1964).



Example 6.22. Teaberry Gum: “The Teaberry Shuffle” (1960s).



Example 6.23. Crocker Bank (1969).



Example 6.24. “When You Say Budweiser, You’ve Said It All” (1970).

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